Research Tree is a social and online media insights development firm

• Eric Michelson, the principal of Research Tree, is a respected and experienced social and online media analyst since 2008.

• Research Tree provides clients with widely aware, culturally sensitive social media listening, insights and market strategies serving B2B and B2C firms, non-profits and civil society organizations. 

• We consult on improving or developing clients’ in-house social analysis and insights processes

• Social listening by us has been used by marketing, sales and non-profit development, communications, public relations, legal, HR, facilities, and more.